“Nothing is more dangerous than an idea, when you only have one idea” (Alain)

Don’t settle with only one idea…

Usually someone don’t really only have one idea and I don’t know of anyone who had only one idea and it worked. However, I do have to agree with this statement. If you think about it – if you only have one idea and it fails, then you will have nothing.

Everything starts with an idea, but nothing comes from only one idea.  An idea is a great thing and your ideas are what set you apart from the rest of the world. When you have an idea, you will eventually start somewhere with something and flesh it out; and while busy thinking and working with the idea – you will think of better ideas…

It is always better to have more than one idea… because that one idea can fail and when it fails, then you have at least more ideas to look at. I can easily relate this to the industry. While I was doing my internship, I had to compile a guest list for the client. According to the client’s brief, we had to invite 100 guests. The idea was to only invite that 100, but what I didn’t realise was that many of those guests will drop out. Therefore you have to invite at least 120 guests to make sure 100 guests will come to the event. Not all 120 will come.

An idea should always have supporting ideas. Someone might have an idea, but as soon as everyone input their ideas into your idea, then only it becomes an amazing idea to work with…


Editor: Roelien Zwart

Picture Source: (wernercarol.blogspot.com)


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